Brand
One large mark, one small one, a wordmark set in live type, and six supporting marks. The source files are in public/brand.
Primary mark — Solver Core
The bolt inside a solver core, wired to solar, wind, a thermal plant and data-centre load. Wherever a large logo fits: the home page, sign-in, About, social cards.
Small mark — Stack Bolt
The bolt alone, striped bottom to top in merit order: wind, solar, nuclear, coal, gas, peakers. Every small context — header, footer, favicon, app icons, avatars.
Wordmark
Live text, never an image: IBM Plex Mono SemiBold at −0.02em, no space. White and amber on dark, ink and copper on light. The tagline is Plex Sans, tracked 0.32em.
The wordmark reads “powerfundamentals”, with the tagline Model the market.
Supporting marks
Six marks for sections and illustrations. Drawn for dark grounds; on light, the white strokes become ink.
01 · Clearing point
A supply stack, a demand curve, and the price where they meet.
02 · Solver core
Solar, wind, thermal and load, all wired into one optimisation.
03 · Dispatch dial
Twenty-four hourly stacks: the same fleet, dispatched hour by hour.
04 · Converging bolt
The path a solver takes as it iterates toward the optimum.
05 · Dispatch matrix
PF drawn in compute cells — the arithmetic underneath a model run.
06 · Stack bolt
The merit order as a bolt: wind, solar, nuclear, coal, gas, peakers.
Palette
Ink
#0E1726
Navy
#16294A
Slate
#5B6B8C
Sand
#F4EEE4
Amber
#F5A524
Copper
#D0753B
Signal blue
#2F7BF6
Sky
#6EC1F5
Green
#34C38F